Ben. Now, to date, the diamond industry has always targeted men, sending the message that the woman needs the man to buy her the rock. All right, they say, “A diamond is forever. ” We say, “A diamond is for everyone.”
Phillip. I like that.
Spears. We don’t. “A diamond is for everyone” sends the message that diamonds are everywhere, which means they’re not rare, and if they’re not rare, they lose their status. Status is the reason to buy them in the first place, which Benjamin would know if he understood women, which you don’t.
Phillip. You can’t feel bad about that, Ben. No man does.
Green. Selling a diamond to a woman is like making her fall in love. She has to feel giddy, desirous, adventurous, and desperate.
Spears. Take a look around this room, Phillip. Most of the women in this bar are looking for just that.
Ben. Exactly. The skills required to market diamonds are the same as those needed to make a woman fall in love, yes.
Spears. I’m not talking about lust. A woman in lust wants chocolate. A woman in love... wants diamonds.
Ben. Yeah, I’m not talking about lust, either, ladies. I’m talking about deep, meaningful, head over heels, his and her towels, let’s grow old together, L-O-V-E.